Lake Group's Vision is to become the leading regional convenience retailer and marketer of products and services while achieving continuous improvement. This vision will be achieved through operational excellence, innovation and through a culture based on performance. The group will consistently deliver convenience, quality services and add value to its dear customers.

At Lake Group, our future is enshrined in our Vision statement and we aim to achieve this Vision by delivering our Mission where specific goals have been identified, and are to be executed. This journey has been guided by our core Values which are Team work, Reliability, Integrity and Customer Satisfaction.